Fans Not Customers: How to Create Growth Companies in a No Growth World

Vernon Hill

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Fans Not Customers: How to Create Growth Companies in a No Growth World

Fans Not Customers How to Create Growth Companies in a No Growth World These are tough times for all of us but it is still possible to defy gravity and create massively successful new ventures turn round lumbering giants and go for growth The secret lies in not just sa

  • Title: Fans Not Customers: How to Create Growth Companies in a No Growth World
  • Author: Vernon Hill
  • ISBN: 9781781251119
  • Page: 322
  • Format: Paperback
  • These are tough times for all of us but it is still possible to defy gravity and create massively successful new ventures, turn round lumbering giants, and go for growth The secret lies in not just satisfying customers but in amazing and delighting them.Most companies plod along doing things as everyone always has So there are huge opportunities for people trying to breaThese are tough times for all of us but it is still possible to defy gravity and create massively successful new ventures, turn round lumbering giants, and go for growth The secret lies in not just satisfying customers but in amazing and delighting them.Most companies plod along doing things as everyone always has So there are huge opportunities for people trying to break the mold, even in old fashioned businesses like banking or insurance Of course it happens all the time in the digital world, but it can happen anywhere so long as you turn your customers into fans When that happens your customers who will sing your praises when your competitors customers are complaining become your greatest allies in marketing and sales Then you can really go for growth.But to amaze and delight your customers and clients isn t easy, and it requires constant work and innovation This book is generously scattered with examples and case studies drawn from Vernon Hill s own experience and shows how it is to be done.Vernon Hill was the founder of the hugely successful Commerce Bank in the United States and Metro Bank in the United Kingdom He is one of only a handful of chief executives ever to be a member of the Forbes 20 20 club to have stayed in the same job for over two decades paying than 20 percent returns every year.

    • ✓ Fans Not Customers: How to Create Growth Companies in a No Growth World || ↠ PDF Read by ✓ Vernon Hill
      322 Vernon Hill
    • thumbnail Title: ✓ Fans Not Customers: How to Create Growth Companies in a No Growth World || ↠ PDF Read by ✓ Vernon Hill
      Posted by:Vernon Hill
      Published :2019-02-05T13:50:49+00:00

    One thought on “Fans Not Customers: How to Create Growth Companies in a No Growth World

    1. Fran on said:

      Fans not Customers: Vernon Hill“A fan, sometimes also called aficionado or supporter, is a person who supports with a liking and enthusiasm for something, such as a band, a sports team or entertainer. Fans of a particular thing or person constitute its fan base or fandom. They may show their enthusiasm by being a member of a fan club, holding fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention. Some fans even take it as far as impers [...]

    2. Grahamshircore on said:

      Short and sweet but still a little repetitious and forced. I love what Vernon Hill has achieved/done I just don't think the book is that great-as a clever piece of marketing though

    3. Matt Austin on said:

      I read this book for an MBA class thinking that it would be a boring sales pitch, but I was pleasantly surprised by how entertaining it was to read Mr. Hill's book. He is a passionate entrepreneur and businessman who joined Forbes' elite 20/20/20 club and grew Commerce Bank from a small NJ bank to a large Northeast institution. His most recent endeavor, Metro Bank, seems to be heading on a similar trajectory. Mr. Hill's unique business model and customer centric approach is certainly different f [...]

    4. David on said:

      A distinctive point of view on creating a customer-focused value proposition, but rather repetitive.

    5. Umeshikad on said:

      Hope is not a plan, its just saying you are not ready and havent done anything. Love every page of this book. I've started rereading it already.

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