Everything's Coming Up Profits: The Golden Age of Industrial Musicals

Steve Young Sport Murphy

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Everything's Coming Up Profits: The Golden Age of Industrial Musicals

Everything s Coming Up Profits The Golden Age of Industrial Musicals From the s to the s American corporations commissioned a vast array of lavish Broadway style musical shows that were only for the eyes and ears of employees These improbable productions were

  • Title: Everything's Coming Up Profits: The Golden Age of Industrial Musicals
  • Author: Steve Young Sport Murphy
  • ISBN: 9780922233441
  • Page: 445
  • Format: Hardcover
  • From the 1950s to the 1980s, American corporations commissioned a vast array of lavish, Broadway style musical shows that were only for the eyes and ears of employees These improbable productions were meant to educate and motivate the sales force to sell cars, appliances, tractors, soda, and a thousand other products Though most of these shows were lost to the universe,From the 1950s to the 1980s, American corporations commissioned a vast array of lavish, Broadway style musical shows that were only for the eyes and ears of employees These improbable productions were meant to educate and motivate the sales force to sell cars, appliances, tractors, soda, and a thousand other products Though most of these shows were lost to the universe, some were recorded and distributed to convention attendees via souvenir vinyl records The little known world of industrial shows is reconstructed through the record collection of author Steve Young, who has spent twenty years finding the extremely rare souvenir albums as well as tracking down and interviewing the writers and performers Through the records themselves as well as behind the scenes stories, a new perspective on American history, culture, and business emerges Eye popping visuals, samples of confounding and hilarious lyrics, and witty commentary by Young and co author Sport Murphy who also contributes original artwork bring the topic to vivid, astonishing life A companion website will offer streaming audio of the songs which seem too crazy to be real but not only are they real, they re often a revelation.

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    One thought on “Everything's Coming Up Profits: The Golden Age of Industrial Musicals

    1. Joseph on said:

      Massively entertaining, informative and well-designed. A must for anyone with an interest in musicals, especially the weird corners of the genre.

    2. Matt on said:

      Fun book, a lavish, coffee table-sized monument to that most ephemeral of items, the industrial music show album. Steve Young and Sport Murphy have spent untold years combing record sales for every example of industrial musicals, shows specifically written to get salespeople fired up over a product (or, less frequently, getting potential buyers interested in a product). The movement, which existed pretty much from the mid-'50s to the mid-'80s, produced such gems as The Bathrooms Are Coming (Amer [...]

    3. Michael Ritchie on said:

      Very disappointing take on what could have been an interesting topic: the staged musicals and revues that corporations sponsored for conventions and sales meetings. The authors are collectors of the albums that were produced for many of these shows, and this book, rather than digging into the history, the people, the ins and outs of producing and acting in such shows, consists of simply overly detailed summaries of the songs on the albums. The physical layout is very nice and it's fun to see pic [...]

    4. Matt on said:

      Good buddy John Urban got this for me and it's seven kinds of awesome, the story of Broadway actors and authors who picked up extra cash by staging lavish musicals extolling the virtues of Ford tractors and Maytag washer/dryers. The best part is the sister web site -- industrialmusicals -- that allows you to listen to ditties like "He's a (JC) Penney Man." Solid gold. Only wish I could have been there in 1959 to see Florence Henderson sing about Oldsmobiles.

    5. lara on said:

      amazing. a comprehensive look at a bizarre and little-known genre of corporate musical theatre.

    6. Joseph Petrillo on said:

      Who knew this was a thing? Elaborate musical productions commissioned and produced by large corporations to inspire their sales force and other employees. The book can't sing, so it is buttressed by a website with recordings of some of the songs. This is probably more than I need to know about this topic, so I'll stop reading here. A fascinating bit of cultural history, though.

    7. Don Logay on said:

      As someone who has spent many an all-nighter writing these zany industrial shows – and then taking them on the road for corporate meetings of all size – I can say (with some authority) that “Everything’s Coming Up Profits” is a wonderful trip back in time to the 1960s, 70s and 80s when companies put on custom-created productions featuring singers, dancers and actors performing incredibly entertaining songs and comedy skits about stuff you would never think could be so darned lovable an [...]

    8. MH on said:

      The bizarre genre of industrial musicals - musical shows (some simple sketches and parodies, some full-length theatrical musicals with big-name Broadway involvement) performed mostly for sales conventions during the 50s through the 70s - is covered here, through the medium of souvenir records given to attendees. The album covers, gatefolds and liner notes are reproduced in this large, colorful book, as well as plot summaries and the amazing business-specific lyrics to many of the numbers, along [...]

    9. M on said:

      I borrowed a copy of this from the library as part of my "post-MLIS catchup" reading. I think I would have liked this better if they'd been a little more specific about where to find the recordings of the songs referenced in the book. I guess I expected it to come with a CD? (Silly me still living in the 90s, I suppose.) I ended up going to to see if it was supposed to have companion audio, only to find out that there was a website I was supposed to visit for the recordings (industrialmusicals, [...]

    10. Ted on said:

      Little did I know of this world that existed from the '50s through the '80s where not only Broadway-style musical shows were produced extolling the virtues of companies and their products like Trane Air Conditioners, Ford Tractors and Westclox alarm clocks, but small batches of records were released in conjunction with the shows to both commemorate and motivate their sales ground troops. The authors lift the lid on this once-hidden treasure chest to reveal stunning graphics and keen text that co [...]

    11. Karen on said:

      * 14 Books From 2013 Every Music Lover Should ReadSteve Young and Sport Murphy’s book is a celebration of musicals written and produced exclusively for corporations and designed to serve as internal propaganda to boost morale among employees. It’s often hilarious — a lot of these musicals are completely absurd — but also a fascinating glimpse into the bizarre excesses of American companies during prosperous times.

    12. Howard Hill on said:

      A fascinating insight into industrial conference entertainment. I never knew these musicals ever existed. Since these industrial musicals peaked in the '50's and '60's, any fan of Mad Men would enjoy this book. Quite humorous, too. Highly recommended.

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