Introduction to Marketing Communications: An Integrated Approach

John Burnett Sandra E. Moriarty

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Introduction to Marketing Communications: An Integrated Approach

Introduction to Marketing Communications An Integrated Approach This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach International examples acknowledge that integrated

  • Title: Introduction to Marketing Communications: An Integrated Approach
  • Author: John Burnett Sandra E. Moriarty
  • ISBN: 9780132690850
  • Page: 151
  • Format: Hardcover
  • This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community Real world profiles of young executives describe a variety of jobs, career paths, and viewsThis book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community Real world profiles of young executives describe a variety of jobs, career paths, and views on how to get ahead in marketing communication Each chapter contains an IMC in Action, IMC in Focus, and an Ethics Box.

    • [PDF] Download ✓ Introduction to Marketing Communications: An Integrated Approach | by ☆ John Burnett Sandra E. Moriarty
      151 John Burnett Sandra E. Moriarty
    • thumbnail Title: [PDF] Download ✓ Introduction to Marketing Communications: An Integrated Approach | by ☆ John Burnett Sandra E. Moriarty
      Posted by:John Burnett Sandra E. Moriarty
      Published :2018-08-01T17:53:39+00:00

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