La curva

Nicholas Lovell

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La curva

La curva Hay millones de clientes potenciales en el mundo La mayoria de ellos no van a pagar nada por su producto Sin embargo algunos pagaran casi cualquier cosa El reto es encontrar el ultimo sin perder tiem

  • Title: La curva
  • Author: Nicholas Lovell
  • ISBN: 9788496627994
  • Page: 262
  • Format: Paperback
  • Hay millones de clientes potenciales en el mundo La mayoria de ellos no van a pagar nada por su producto Sin embargo, algunos pagaran casi cualquier cosa El reto es encontrar el ultimo sin perder tiempo y dinero en los primeros En La Curva, Nicholas Lovell entreteje historias de industrias dispares para mostrar como las empresas inteligentes estan resolviendo este rompHay millones de clientes potenciales en el mundo La mayoria de ellos no van a pagar nada por su producto Sin embargo, algunos pagaran casi cualquier cosa El reto es encontrar el ultimo sin perder tiempo y dinero en los primeros En La Curva, Nicholas Lovell entreteje historias de industrias dispares para mostrar como las empresas inteligentes estan resolviendo este rompecabezas Desde los videojuegos, o desde musica hasta modelos de trenes, la internet ayuda a las empresas a forjar relaciones directas con una vasta audiencia global mediante la construccion de comunidades y ofreciendo productos y experiencias a la medida.

    • Unlimited [Fantasy Book] º La curva - by Nicholas Lovell Í
      262 Nicholas Lovell
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      Posted by:Nicholas Lovell
      Published :2018-012-26T18:33:55+00:00

    One thought on “La curva

    1. Andrew Saul on said:

      Simply excellent book about the changing reality of pretty much all business models, but especially those which are seeing a large shift to digital means, or are digital entirely.Lovell fills this book full of entertaining and informative examples of both sides of the coin: businesses embracing "the curve" and those being attacked by it.He imparts to the reader a fully formed idea of the common theory behind what is happening in all these cases and gives starting points for a wide cross section [...]

    2. Dain Hedgpeth on said:

      Dain's summary: Moving from age defined by manufacturing and models optimised around duplicated products, market-set price points and mass marketing into age of information products, easy segmentation and customisation (even in physical), new business models seem to have an edge. One price point and offering for everybody is crazy, you leave money on the table on both sides of every customer and businesses that successfully implement 'curve' business models, including for example most kickstarte [...]

    3. Ada on said:

      I will start with a disclaimer- I don't think I'm the intended audience of the book. I'm a so-called millennial, part of the terrifying force of change that this book is trying to adapt businesses to. First of all, one of the most interesting ideas behind the curve is that you should allow your fans to pay you however much they want to- subscription models are looked to as inferior (!) as they limit the amount of money the most devoted fans may spend on your service. Secondly, the author emphasi [...]

    4. Leader Summaries on said:

      Desde Leader Summaries recomendamos la lectura del libro La curva, de Nicholas Lovell.Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, sistemas de fijación de precios, internet y nuevas tecnologías, nuevos mercados y sus oportunidades.En el siguiente enlace tienes el resumen del libro La curva, El futuro de los negocios: de freeloaders a superfans: La curva

    5. Jessie on said:

      Excellent distillation and expansion on the theory of direct-to-fan strategy: to simplify,build a direct relationship with fans, and offer a range of price points to ensure no money is left on the table. Highly recommended for anyone in the business of marketing.

    6. Vilhelms on said:

      Grāmata apraksta peļņas modeļu maiņu digitālajā laikmetā, detalizēti, ar piemēriem argumentējot, kādēļ ierastie peļņas modeļi ir lemti nāvei, un kā izmantot šīs pārmaiņas savā labā.Gana aizraujoši sarakstīta, svaigi un vērtīgi piemēri. Vērts izlasīt.

    7. Sergey Kochergan on said:

      Worth reading for those who involved into digital marketing.

    8. Tim Dempsey on said:

      Fabulous book - very well written challenge to incumbent business models

    9. Ric on said:

      Very insightful as to how the distribution of media works in the modern age: a wise read for all dinosaurs who can't make old media work anymore.

    10. Jonas Heide on said:

      If you've followed debates on the future of business there isn't that much new here. But the examples are good and "the curve" is a very sensible way to understand it all.

    11. Jakub Malinowski on said:

      Good read. Contains all typical freemium online marketing strategies. Unnecessarily long for the amount of content it has.

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