Reputation Management: The Key to Successful Public Relations and Corporate Communication

John Doorley

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Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management The Key to Successful Public Relations and Corporate Communication Reputation management is the most important theme in corporate and organizational communication today Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most C

  • Title: Reputation Management: The Key to Successful Public Relations and Corporate Communication
  • Author: John Doorley
  • ISBN: 9780415974714
  • Page: 151
  • Format: Paperback
  • Reputation management is the most important theme in corporate and organizational communication today Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don t actually pay much heed to reputation and this is to their peril Heads of government and non profit agencies don t do much better managing the reputation asset, asReputation management is the most important theme in corporate and organizational communication today Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don t actually pay much heed to reputation and this is to their peril Heads of government and non profit agencies don t do much better managing the reputation asset, as recent scandals demonstrate Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world s most successful builders.This book is a how to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders It rests on the premise that reputation can be measured, monitored, and managed Organized by corporate communication units media relations, employee communication, government relations, and investor relations, for example , the book provides a field tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors and it is this rare book that focuses on practical solutions Each chapter is fleshed out with real world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York Gail Belmuth, International Flavors Fragrances, Inc Kenneth Berkowitz, Healthcare Marketing and Communications Council Roberta Bowman, Duke Energy Carolinas formerly, Duke Power Sandra Boyette, Wake Forest University Andrea Coville and Ray Thomas, Brodeur Lou Capozzi, Publicis Steve Doyal, Hallmark Anthony Ewing, Logos Consulting Group Ed Ingle, Microsoft Corporation James Lukaszewski, The Lukaszewski Group Tim McMahon, McMahon Marketing and Judy Voss, the Public Relations Society of America.

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      151 John Doorley
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      Posted by:John Doorley
      Published :2018-05-27T11:16:39+00:00

    One thought on “Reputation Management: The Key to Successful Public Relations and Corporate Communication

    1. Emil Petersen on said:

      En bog jeg har læst i forbindelse med Summer University på CBS. (Jeg har faktisk læst den 2 gange, da jeg dumpede den oprindelige eksamen). Grundlæggende behandler den de forskellige ‘stakeholder relations’ en virksomhed skal pleje i sin kommunikation, fx investor relations, media relations, government relations, community relations, social media osv.

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