The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

Michael Brenner Liz Bedor JoePulizzi

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The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

The Content Formula Calculate the ROI of Content Marketing and Never Waste Money Again The Content Formula answers the biggest question currently on marketer s minds what is the ROI of content marketing This book provides a step by step guide for marketers and is divided into three par

  • Title: The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again
  • Author: Michael Brenner Liz Bedor JoePulizzi
  • ISBN: null
  • Page: 160
  • Format: Kindle Edition
  • The Content Formula answers the biggest question currently on marketer s minds what is the ROI of content marketing This book provides a step by step guide for marketers, and is divided into three parts how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success inThe Content Formula answers the biggest question currently on marketer s minds what is the ROI of content marketing This book provides a step by step guide for marketers, and is divided into three parts how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms With unused and wasted content costing B2B marketers alone a whopping 50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer s toolbox Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even time

    • ☆ The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again || ✓ PDF Download by å Michael Brenner Liz Bedor JoePulizzi
      160 Michael Brenner Liz Bedor JoePulizzi
    • thumbnail Title: ☆ The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again || ✓ PDF Download by å Michael Brenner Liz Bedor JoePulizzi
      Posted by:Michael Brenner Liz Bedor JoePulizzi
      Published :2018-06-27T00:32:41+00:00

    One thought on “The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

    1. Ashley Swapp on said:

      I gave this book a five-star-rating because it was extremely helpful to me. However I would be boldly lying if I said I 'enjoyed' the process of laying on the floor like a 3rd grader being forced to do geometry that holds no relevance to my life. EXCEPT THAT THIS IS ALL RELEVANT AND YOU SHOULD READ IT.Don't be deceived by it's slender structure, this is a major utility for people in business (or starting a business, wanting to understand business, etc.) I personally used this to demonstrate the [...]

    2. Alyssa on said:

      Excellent how-to on measuring the value of your content marketing efforts. I've been reading up on measuring the effectiveness of content and this is the most specific and helpful resource I've found. There is definitely math involved, but the authors walk you through each formula in detail, explaining the importance of each variable. The book could use with a better edit - the copy is a bit sloppy with several typos and missing words, but you get the gist, and it didn't detract from the high va [...]

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